Your Guide to Buying Diamonds
Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house.
A real estate agent can't quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond's beauty, rarity, and price depend on the interplay of all the 4Cs—cut, clarity, carat, and colour.
The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive.
No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.
Once you have established those 4C characteristics that are most important to you, we can then begin to show you various options and prices.
Refers to the weight of a diamond. Carat is often confused with size even though it is actually a measure of weight. One carat is equivalent to 200 milligrammes. One carat can also be divided into 100 “points.” A .75 carat diamond is the same as a 75-points or 3/4 carat diamond.
A 1-carat diamond costs exactly twice the price of a half-carat diamond, right? Wrong.
Since larger diamonds are found less frequently in nature, which places them at the rarest level of the Diamond Quality Pyramid, a 1-carat diamond will cost more than twice a 1/2-carat diamond (assuming colour, clarity and cut remain constant).
Cut and mounting can make a diamond appear larger (or smaller) than its actual weight.
We can help you to find the right diamond and setting to optimise the beauty of your stone.